How to use infographics in B2B


Infographics convey complex B2B messages in moments.

How did infographics start?

Infographics pre-date the internet by a significant amount, having been used by even Florence Nightingale to persuade the Queen to improve military hospital conditions.

Ever-popular today, infographics remain a highly engaging, popular method of data analysis and explanation, with easily digested stats and information depicted using universally-friendly graphics.

Integrate infographics with digital marketing strategy

Infographics are an important tool in B2B marketing. Why? Not just because they look good, but because they’re a highly effective form of marketing communication and continue to be popular. As visuals are processed 60,000 times faster than text, and in a B2B environment you want information conveyed as efficiently as possible, infographics are an easy choice for presentations, pitches, web pages, and briefs.

It doesn’t matter how simple or complex information is, it’s about conveying it in a straightforward way.

See this example of a B2B infographic on ‘the cost of app development

Infographics should provide value

The accessibility of infographics makes them a versatile form of marketing. It’s not just about having an infographic that looks pretty, however: it needs to be useful and provide value. An infographic should be the embodiment of a commonly requested explanation, such as customers wanting to know a certain policy, or even some facts about the history of a business.

We created an infographic showing the top 10 marketing models, for marketing managers.


Compiling an infographic shouldn’t be more complicated than other forms of marketing: after all, how many times have you put together a Powerpoint, some copy, or even video for a client? An infographic is simply an even more succinct form of conveying the same information.

3 Free tools to start with infographics

Infographic tool #1 – PowerPoint

At a basic level you can create an infographic in PowerPoint, The same background, on 4 slides with the content finally ‘printed’ on a custom page size and saved as a JPG.

Infographic tool #2 – Piktochart

Piktochart is an online resource with many templates and icons (popular with students), this free tool is user friendly and ideal for beginners.

Infographic tool #3 –

Easelly is another online tool. It requires registration and also contains many ready to go templates, where all you need to do is change the words on the screen.

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