Read our introduction to YouTube advertising.
Google recently claimed, controversially, that YouTube ads are more effective than TV ads. With their findings based on analysis of 56 case studies, Google suggested that advertisers should be allocating six times more of their advertising budget to YouTube than they currently do.
The booming success of YouTube has played a huge part in the rise of ‘Team Internet’, the social media influencers taking the internet by storm and carving a career from self-created content. YouTube ads are one of the ways to make money from the online video platform.
YouTube ads typically play at the beginning of a YouTube video. Viewers often have the option to skip after five seconds, while shorter ads must be played through for their 30 second duration. YouTube recently added the option for content creators to place ads in at intervals throughout the video, as well as at the start.
One of the key benefits of YouTube marketing is how it allows you to connect with your audience in a way that is becoming increasingly fundamental to online marketing and social media advertising as a whole. Consumers want to interact and YouTube provides a great way to do this.
Plus if a viewer doesn’t see enough of the ad, you don’t pay. YouTube understands that a minimum view time is required.
YouTube ads are also customised and tailored towards the individual who is viewing them, which is one big leap from traditional advertising. The adverts shown will be related to a user’s search history and the content they are currently viewing, meaning that ads are relevant. On live TV, all viewers see the same adverts, which may cause users to switch off from them. On YouTube, your ad is more likely to be seen by people who are actually interested in the product or service.
YouTube’s stats are impressive. It is the third most visited website in the world, behind only Google and Facebook. One billion people visit YouTube each month and over 100 hours of video are uploaded every 60 seconds. Furthermore, and perhaps most importantly, YouTube reportedly reaches more US adults under the age of 34 than any cable network does.
The reach of YouTube is already large and is getting bigger. Advertising on Youtube will soon be the norm and it is an exciting market to tap into right now.
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