The future of wearables

Track activity, show caller ID and lower insurance?

If you’ve been for a run, but you haven’t posted to social media that you’ve been for a run… did you really go for a run at all?
We joke, of course. But nowadays it does seem like more and more people are interested in knowing the statistics of their exercise regime. It’s perhaps why wearable technology has become so popular over the past couple of years, as it allows us to record and review our activity.
Wearables in 2016 are impressive bits of small technology. Not only can they track how many steps you’re taking, how many calories you’re burning, and what your heart rate was up to during that strenuous hill, but they can also let you know how well you’re sleeping, show caller ID when linked to your phone, and send text messages. It really is like having a tiny (yet complete) computer on your wrist – something we could barely even imagine 15 years ago.
With so many features available via your wearable tech, what’s next? Here’s what we think is in store for the future of wearable technology.

Digital marketing

Advertisers haven’t quite worked out how to use wearables in order to advertise to us yet, but we think it’s only a matter of time before the market booms. As more and more people get in on the wearable tech trend, advertisers are going to want a bigger piece of the pie. Considering so many people use these pieces of kit for health reasons, we reckon that it won’t be long before sportswear and protein powder companies start to take advantage of that demographic.

Wearables are getting Smaller

And prettier. We think that wearable tech is going to undergo a makeover in the coming years, with a focus on making pieces that look more aesthetically pleasing. One of the downsides of the current products available is that they look a little out of place when you wear them to work – new tech will be designed to look like jewellery. Some luxury brands like Hermes have started to make straps for the Apple watch.

Accuracy and sharing your data

As technology gets better, the accuracy of our wearable tech will also improve. Calorie burns and heart rate monitors aren’t 100% accurate at the moment, but we predict that they’ll get much closer to being so in the future. Your insurers will offer a discount if you share your data with them. The issue here will be authenticating that it was really you who went for that 5 mile run…
We’ll be keeping our eyes on wearable tech as time goes on and we’re certain that it’s going to start playing a bigger role in the digital strategies that we work on. To find out more about the marketing solutions we offer, get in touch.