All the tools you need for your digital marketing audit, strategy and plan

I'm often asked about useful tools in marketing, so here's a round-up of free tools that marketing managers can use whether conducting a digital audit or developing their digital marketing strategy and finalising the digital marketing plan.

Digital Marketing Audit phase – useful tools

The audit phase should include a review of your business and your competitors. This underpins the strategy so it's essential that it is a robust review. Click here for a checklist of what to include in the audit.

Digital Marketing Strategy phase – useful tools

The strategy is the future direction of the business. Where are you going? What's the offer? These are helpful tools as a starting point. You may need some expertise to help formulate the strategy.

Digital Marketing Planning phase – useful tools

The plan is all about the detail. Who will do what, when and how, to achieve the strategy and your objectives? These tools are more focused on managing the plan, when it's in place.

If there are tools missing, please add to the comments section!

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