A newer social media website, Pinterest is a virtual
pinboard useful for visual bookmarking, organisation and content curation. With
shared images gaining on average three times the amount of user engagement as
text only posts, Pinterest should be a key part of your digital marketing
Here are some tips on how to use Pinterest
to boost your
website visits. Pinterest is a great way of directing traffic towards your
website so ensure that your account is fully optimised. Include your logo and
description of your business using keywords and hashtags.
content that is easily pinnable on your website or blog and using the
embedded ‘Pin it’ button, encourage users to pin your content.
display the ‘Follow Me’ button on websites and blogs so people are
aware that your business has a presence on there.
inspiration from targeted consumers with your products or services. See
their interests from their pins and boards and create your own relevant posts
that they will want to share.
relevant. Choose topics and themes that reflect your business when
creating your boards.
- Follow other businesses to see how they are making Pinterest work for them. You
can also follow your trusted content suppliers and use their pins to populate
your own boards. Search for blogs and websites that you already follow using a
Google or Pinterest search.
advantage of the Group Boards feature. Using this you can invite other
pinners to contribute to one of your boards whilst keeping control as only you
can edit the boards title and description and remove unsuitable pins or
Infographics. Not only do they attractively display information,
infographics are also some of the most liked and repined images on pinterest.
- Use tools
such as Pinstamatic to leverage quotes from happy customers or people you
have worked with.
- Pin different types of content. Pinterest supports a variety of content
including images and videos or you could link directly to slideshows, podcasts
or audio files.
other users, comment and like their pins. By engaging with others you are
opening up channels of communication.
Pinterest posts work best. If you make a product try posting pins of
the manufacturing/ development process to show users a behind the scenes view
of your business they might not see.
- Use a Pinterest scheduling tool such as Viraltag. Pinning little and often is one
of the keys to Pinterest success, as is reviewing your analytics to determine
the best time to schedule your pins.
Although Pinterest hasn’t been fully customised towards
business use yet, it is quickly becoming one of the most effective ways of cost
effective digital marketing.
Labels: content marketing, pinstamatic, Pinterest, social media for b2c, viraltag