Social Automation: Hootsuite Vs Buffer

Q What should I use to automate posts? I’ve seen Hootsuite and heard about Buffer?

Whether business, agency or avid social network user, many people choose to automate their social updates using a management tool. Two of the most popular social media management tools are Hootsuite and Buffer, but is one really better than the other?

Hootsuite offers a variety of features that set it apart from other social automation tools such as;
Buffer is similar to Hootsuite as it provides a solution to automating social updates for multiple accounts from one central location. Providing a way to simplify sharing, Buffer;

Whilst both of these tools have proven invaluable to businesses and users wishing to find an easy way to automate their content, there are also some negative aspects to using them. Users of Hootsuite have found that;
·         In order to take full advantage of all the features offered by Hootsuite time must be invested to learn how to properly use the software.
·         Hootsuite is available for free, however this version is limited and there is a significant cost involved for full use of all its features.
·         The URL shortening feature only allows domains to be used unless users wish to pay extra to use a different domain. This means that it is apparent to other users that the social updates have been automated.
·         The Hootsuite mobile app is also disappointing in terms of its social support. Users are not able to access as many networks as they can when using the website and those they can access are controlled independently of the web account. Meaning updates created through the mobile app cannot be seen or edited when logged into the web account.
Buffer is also not without its downsides.
·         Buffer’s free account is severely limited in terms of how many items a user can queue. The ability to queue an unlimited amount of posts comes at a cost of $10 per month.
·         The free version of Buffer also limits the number of social profiles that can be managed from one account. Users are only permitted to manage one profile per social network using the free software.
Hootsuite and Buffer both provide simple solutions to the problems faced with multiple social media account management. Buffer is easy to use and provides itself on making social sharing simple whilst Hootsuite has a wider range of features more suited towards business and agency use. 

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