Measuring the Twitter conversation

The Winter Olympics has seen many of us mobilising Twitter and it’s a good thing someone is measuring the results!

Crimson Hexagon’s ForSight intelligence platform has been peering into Twitter conversations in the first few days of the Sochi Winter Olympics. The word cloud above shows a snapshot of what's being said.

It’s a great example of using listening tools into a larger conversation. And in the 3,389,996 relevant tweets about these Winter Olympics, they found:

Popular Hashtags for this year’s 2014 games include #sochi2014 with over 1.2 million mentions, #sochi with over 280,000 mentions and #openingceremony with over 160,000.

Have you tweeted about a skeleton run or a half pipe? Perhaps the UK’s first ever snow medal winner Jenny Jones will see an increase in UK tweets along the #going for gold theme!

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