Checklist for using social media for business

Social media is a cost effective way of communicating with your customers. 

92% of customers around the world trust earned media more than advertising. 

User-generated content can raise brand awareness as customers are having conversations about your brand and products.

Use social as a welcoming place for customers to engage with your brand.

 Over 70% of shoppers research online before making a purchase so make sure your earned media is easily accessible.

Target your marketing activities with insights gleaned from social media.
Social allows you to see shoppers’ preferences and buying motivations. Social shows you the keywords people are using to talk about you brand and products.

Social media is a great way of finding new ideas and gaining feedback for product development.
·         Invite your customers to share their ideas for new products. This will give them an interest in the brand and they are more likely to become advocates.

Boost your campaign conversion rates by using social media. 
Increasing the visibility of word of mouth content can increase ‘buy now’ action by up to 76% and time spent on your site by up to 79%.

Customers want to make informed buying decisions.

Quick Win Social Media Marketing
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