Tumblr, Blogger or Wordpress?

I’m starting a blog, which programme should I use?

Blogging is an essential part of any online marketing strategy and when used effectively will drive traffic to your website, promote interaction with your target audience and encourage other users to share your content across the internet. With the amount of blogging platforms available it can be hard to decide which one is best for your business so here is an overview of some of the most popular blogging websites.

Tumblr as a blogging tool

The micro-blogging site Tumblr is often overlooked as a viable blogging platform for many businesses, yet it hosts in excess of 130 million blogs and is the 28th most visited website as of July 2013 (Comscore, 2013).

Tumblr is a user friendly making it an ideal channel for fast, hassle free blogging. It requires no previous knowledge of coding or programming, the user simply needs to add content into a box and click to upload. It is also easy to comment on, like and share content from other users.

Tumblr also gives its users the option to use Google analytics, allowing them to see the number of visitors, landing pages and other useful feedback. In addition, Tumblr automatically optimises blog posts for SEO purposes, making it easier for Google to index each post, improving search results and visibility for your blog.

There are some aspects of Tumblr that you may need to consider before deciding to use it as your main blogging platform. Importantly, Tumblr is a site mainly used for sharing images and video instead of largely text based posts.

Wordpress as a blogging tool

Wordpress is a versatile website with the ability to be used for anything from a standard blog to a more complicated ecommerce store. This means that there are far more options for customisation, especially if the user knows about coding and programming. The vast library of Wordpress themes also allows the user to customise the appearance of their blog, making it stand out more than other standardised blogs.

As Wordpress is an open source platform there are a variety of plug-ins that will allow you to improve the functionality of your blog, with new plug-in’s being continually developed and improved.

As with any blogging platform, Wordpress also has some elements that may be a disadvantage to some users. The complexity of the site makes it difficult for people with no coding experience to fully take  advantage of all aspects that can be customised and changed. Also, to get the full benefits of a Wordpress blog a user would need to host it on their own server, incurring extra charges for hosting and domain name costs.

Blogger as a blogging tool

Blogger, owned by Google, was one of the earliest blogging platforms available. As a result there are virtually no stability issues as they have all been ironed out.  Google has also had the opportunity to develop its own Adsense modules, allowing users to monetize their blogs.

Blogger, like Tumblr, is very user friendly and doesn’t require its users to have any coding knowledge. This makes it ideal for people who want a professional looking blog which is easy to upload and to share content.

Again, Blogger has some attributes that may not be helpful to all users. The extent to which blogs on Blogger can be customised is limited, with only a small selection of themes and design styles. There are also few plug-ins, which limits the possible usage and adaptation of a blogger based blog.

There are also issues with using your own domain name on blogger which can obstruct the creation or continuation of a business’s brand identity. 

Overall, when choosing a platform for your blog you should consider the type of content you wish to share, will it be mainly text or image based? And to decide how far you wish to customise your blog and your ability or available funding to do so. 

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