European shoppers love mobile

Shoppers are using their mobile more for shopping.

That includes me! I’m comfortable buying online and it’s a small step to mobile. We’re not all there yet, but the evidence shows that Ireland (for where there was no data for 2011) is ahead of the group.

I’ve created this chart using the Google Mobile Planet website. Click here to make your own mobile chart.  

http://www.thinkwithgoogle.com/mobileplanet/en-gb/graph/?country=fr&country=de&country=ie&country=it&country=es&country=uk&category=MOBSHOP&topic=MOBSHOP_PURSPEV&stat=PURSPEV1&wave=wave2&age=all&gender=all&active=country

Have you used Google mobile planet yet? Let me know @annmariehanlon