3 Examples of Successful UK Business Twitter Users

Twitter is the fastest growing social network in the UK, and there is no time like the present to start considering how it could help your business. If you are aren’t already on Twitter, then you could start considering how to make an entrance on the world’s most popular micro-blogging site, and if you already have an active account, take some lessons from these examples of successful UK businesses on Twitter:

   1.       Innocent Drinks (@innocentdrinks): The UK company known for their delicious smoothies are experts in getting their followers to engage with them on Twitter. They get to know their audience and Tweet with personality and humour, encouraging other Twitter users to communicate with them as they feel like they are talking to the person, not the company.

    2.       Dorothy Perkins (@Dorothy_Perkins): One of the UK’s favourite high street women’s fashion retailers has got customer service on Twitter down to a fine art. No matter what time of day or night you Tweet them, if there is a problem they will reply quickly and make you feel every bit the valued customer that you are.

    3.       StreetwiseSubbie.com (@StreetwiseSubbi): The UK construction industry solution provider turned hero made a nationwide impact with the clever use of Twitter’s hashtag feature, leading to the word about their campaign against late payment damage in the industry being spread like wildfire across Twitter and the national and industry press.

If you like this story, do share and tweet me @annmariehanlon, and share with me your own thoughts on and experiences with UK businesses on Twitter!

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