Twitter is the fastest
growing social network
in the UK, and there is no time like the present to
start considering how it could help your business. If you are aren’t already on
Twitter, then you could start considering how to make an entrance on the
world’s most popular micro-blogging site, and if you already have an active
account, take some lessons from these examples of successful UK businesses on
1. Innocent Drinks (@innocentdrinks):
The UK company known for their
delicious smoothies are experts in getting their followers to engage with them
on Twitter. They get to know their audience and Tweet with personality and
humour, encouraging other Twitter users to communicate with them as they feel
like they are talking to the person, not the company.
2. Dorothy Perkins (@Dorothy_Perkins):
One of the UK’s favourite high
street women’s fashion retailers has got customer service on Twitter down to a
fine art. No matter what time of day or night you Tweet them, if there is a
problem they will reply quickly and make you feel every bit the valued customer
that you are.
3. StreetwiseSubbie.com (@StreetwiseSubbi):
The UK construction industry
solution provider turned hero made a nationwide impact with the clever use of
Twitter’s hashtag feature, leading to the word about their campaign against
late payment damage in the industry being spread like wildfire across Twitter
and the national and industry press.
If you like
this story, do share and tweet me @annmariehanlon, and share with me your own
thoughts on and experiences with UK businesses on Twitter!
Labels: dorothy perkins, innocent drinks, streetwisesubbie.com, Twitter for business, UK businesses