Top Tips For Optimised Twitter Ad Success

Twitter advertising has been around for a while, but they recently rocketed the ads function to popularity by introducing Twitter Ads API, allowing companies to customise their own Twitter ads interface and help Twitter improve the overall usability and effectiveness of ads on the platform. And those companies who pitch in to help raise ad revenue? They get a share of the profits. What’s not to like! Whether you are an API or self-service user, here are our top tips for optimising your Twitter Ads success:

• Know your audience: Twitter offers many targeting options to help you get the most out of your campaign, but you need to know your audience well enough to target them.
•  Research keywords: Using the keywords targeting function will target users who have those keywords in their own tweets or tweets they have recently engaged with. Research the language and popular words/phrases used in tweets by your audience and those they engage with to maximise the effectiveness of your keyword targeting.
• Be specific: When it comes to using the interest targeting features, Twitter not only allows you to select a pre-defined category from a list of over 350, but it also allows you to select users who are of interest to your audience. Use these options to narrow down the interests of your audience as much as possible in order for your campaign to be relevant and effective.

Labels: PPC advertising, PPC marketing, promoted accounts, promoted tweets, Twitter ads API, Twitter advertising