With social media’s impact on both our personal and
professional lives growing by the day, it is not surprising that people have to
put so much weight on the amount of influence a person or company has within
the social media domain. Here are our top 3 favourite tools for measuring your
influence on social media:
With people getting asked for
their Klout scores during job interviews, and with some jobs even listing a
high Klout score as a requirement, Klout has to be our top tool. In the same
way Coke dominates the soft drink world, Klout has become the go to name for
social media measurement, and with the ability track data from up to 14
channels, it’s the clear leader in its industry.
Hot on Klout’s heels, Kred is
like the Pepsi to Klout’s Coke. It’s a newcomer but its fresh approach to
social influence metrics and unique features has seen its popularity grow. It
still has some work to be done, with tracking ability currently limited to Facebook,
Twitter and LinkedIn, leaving out up and coming channels such as Google+ and
YouTube for the time being. But its unique ‘outreach level’ measures your
influence past your current audience, a feature alone worth using Kred for.
Not the most feature laden
social influence measurement tool compared with its two main competitors,
however PeerIndex is the only tool to allow users to track up and coming site
Quora, making it a worthwhile companion in addition to the other two
measurement tools, but not yet worthy of replacing them altogether.
Labels: digital marketing, klout, kred, peerindex, social media influence, social media tools