As blogging in the UK becomes an ever more popular strategy
for businesses, and the industries become saturated with blog and content, it
is more important than ever to get the balance right and keep the content interesting.
We take a look at 5 blogs from UK businesses that hit the spot perfectly.
1.
Waitrose – One of the few UK supermarket brands to have a blog
which shares recipes and cooking advice in line with their own company news
sets Waitrose’ blog above the rest in terms of interesting and engaging
content.
2.
Mercian Labels – Posting interesting content about the
manufacturing of self adhesive labels may sound like a hard task, but Mercian
Labels make it seem easy! They have a great balance of industry and company
news, teamed with interesting sales and advice posts which showcase their skill
and knowledge within their competitive industry.
3.
Evonomie – Long established digital
marketing consultancy, Evonomie uses their blog to demonstrate why they are
deserving of their popularity, with industry news and digital marketing advice
creating an enlightening read.
4.
Boots – Well known UK Beauty and Chemist’s brand, they
lack some industry and company news, although their sales-advice balance is
perfect, with their beauty tutorials, trials and comparison posts making Boot’s
blog a popular read for beauty enthusiasts.
5.
Jaguar – The luxury car
manufacturer’s blog may tip heavily towards company news, but they way they
link it into outside news even wider than the car industry is clever and well
done, helping them reach a far wider audience and promote their achievements in
one.
Read our full analysis of these blogs
here
If you like this story, do share and tweet me @annmariehanlon, and if
you have any favourite UK business blogs of your own, please do share them with
me!
Labels: best practice, blog, blogging, business blogging
