Content Analysis on Blackberry 10

One of the great aspects to social marketing is the ability to analyse in real time what users are talking about and what this means to them

Between 28th January – 31st January Crimson Hexagon has used its social media analysis platform ForSight to analyse the conversations on Twitter surrounding BlackBerry’s new operating system announcement, the news that it’s dropped the RIM name and the launch of the Q10 / Z10 handsets.

The ForSight platform has almost 200 billion posts stored in its database, and analyses around 300 million new posts per day. A total of 14, 216 relevant Twitter posts were analysed.

The findings include:

What tools do you use to analyse social mentions? Does it matter and how does this impact your business?