Converting new customers online is not necessarily easier than traditionally, but it does open up a vast amount of new opportunities and tools for conversion. Here are our top 5:
1.
Ratings
and Reviews – There is no better people to tell honestly how good your
services and products are than your loyal customers, so encourage them to rate
and review after purchase.
2.
Payment
Options – Make it as fast and easy as possible for people to pay by
partnering with popular payment sites such as Paypal and Google Checkout.
3.
Onsite
Search – Make finding the information a customer requires as fast and
hassle free as possible if you want to ensure a sale.
4.
3rd
Party Accreditation/Certification – Much like with reviews and ratings,
having an outside body back up the quality of your products and services can be
very valuable in aiding customer decisions.
5.
Promotions
and Merchandising – If people feel they are getting something more than
they would normally for their money or are receiving a special discount they
are much more likely to seal the deal there and then.
For the full article
on Digital Tools for Converting New Customers, click here.
Labels: acquire convert retain
