Converting new customers online is not necessarily easier than traditionally, but it does open up a vast amount of new opportunities and tools for conversion. Here are our top 5:
and Reviews – There is no better people to tell honestly how good your
services and products are than your loyal customers, so encourage them to rate
and review after purchase.
Options – Make it as fast and easy as possible for people to pay by
partnering with popular payment sites such as Paypal and Google Checkout.
Search – Make finding the information a customer requires as fast and
hassle free as possible if you want to ensure a sale.
Party Accreditation/Certification – Much like with reviews and ratings,
having an outside body back up the quality of your products and services can be
very valuable in aiding customer decisions.
and Merchandising – If people feel they are getting something more than
they would normally for their money or are receiving a special discount they
are much more likely to seal the deal there and then.
For the full article
on Digital Tools for Converting New Customers, click here.
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