Acquiring new customers online may not be easier than
traditional methods, but there are plenty more opportunities and new tools at
your disposal. Here are our top 10:
1. Social Media – It’s not just networks
anymore, it’s become a natural part of daily life. That’s why more companies
are getting social with the masses.
2. Email Marketing – If you can avoid the
junk folder you have a guaranteed ticket into the personal email inbox of your
customer.
3. Search Engine Marketing – SEO, PPC,
it’s all about getting to the first page of search engines, as they become the
ever more popular source for all society’s needs.
4. Online PR – Don’t get left behind. As
the news and media shift to online sites make sure your public relations does
to.
5. Peer-to-Peer – There is nothing better
than a recommendation from a peer to make you want to go out and do/buy
something. So give your customers some incentive to spread the word.
6. Interactive Advertising – Engage the
market with some interaction and your brand will stand out from the crowd
online. Popular interactive campaigns include games, apps and social
networking.
7. Viral Marketing – Another good way to
encourage the word to be spread is to offer something worth spreading. Hashtags
and trending on social media are common examples of viral marketing.
8. Content Distribution – Give something
to the market, like informative articles relevant to the industry to improve
brand awareness and aid SEO.
9. Partnerships – Join forces with another
company with shared goals to pool resources and increase profits while reducing
marketing costs.
10. Affiliate Marketing – Nothing drives
people like payment per action and this can be a cost effective way of
marketing for smaller companies.
For the full article
on digital tools for acquiring new customers click here.
Labels: acquire convert retain, digital campaign tools, digital marketing
