Social media is a fast paced and
spontaneous world fuelled by rants and ravings of the general public, and
brands are constantly trying to find their place and get in on the
conversation. But sometimes things can go wrong, and people can post without
thinking, with one simple poorly judged comment leaving an aftermath in its
wake. Here are the top 5 best social media bloopers from recent years:
1.
Alcohol
+ Facebook Business page = A cocktail of disaster
An American pub owner recently got intoxicated and decided to express
his unpleasant opinion on the US president Barrack Obama on his Facebook page.
The trouble came when the pub owner accidently logged onto
his business page
instead of his personal account. Word spread fast and although the comments
were removed and apologies issued, it was not before a large virtual audience
had gathered to witness the embarrassing slip of the mouse.
2.
Ragu
make promotional video that insults target audience
Ragu’s marketing department came up with a great idea for a promotional
video, went ahead and made it, and posted it on their social media. Things went
wrong when they realised the video, which mocked ‘dad’s cooking’, giving the
impression dads could only manage to create simple and easy meals, was posted
to an audience full of dad bloggers who enjoyed cooking extravagant meals for
their families.
3.
Tweet
ghost writer goes rogue
Mark Davidson is a social marketing and communications strategist and
has thousands of loyal followers hanging on his every Tweet. So when it turned
out he had three ghost writers impersonating him so he could attend to more
important issues (i.e. golf) it did not go down well. So how was it revealed?
One of his fired ghost writers decided to go rogue in frustration and posted
Tweets including one which read “Hi. I’m one of three people who have been
ghostwriting @markdavidson’s tweets for the past 4 years while he is out
playing golf.”