8 Tips to Optimise Your Email Marketing

Although some of the newer and exciting tools have tended to overshadow email marketing recently, it is not a method that should be overlooked or underestimated. Nor should it be assumed that because people have offered up their email addresses in exchange for information about your brand should it be any easier of a sell. The following 8 tips will keep your email marketing campaign optimized from creation to inbox: 

1. Don’t let your email be discarded before opening. Incentives placed in subject lines have been linked to a 50% increase in open rates.

2. Keep typefaces below a maximum of 3, as cluttered emails are not attractive.

3. As much as 70% of recipients are said to not see anything below the fold, so keep the most important information and call to action above this point.

4. Forcing recipients to scroll horizontally in an email will not earn you any Brownie points, so keep the width to a very maximum of 650 pixels.

5. People automatically scan the left upper corner of an email for a logo, so put yours there to maximise visibility.

6. Keep your subject like short, snappy and to the point, and ensure people know what to expect from the email from reading the subject line alone.

7. Keep the look and feel of each email as close as possible to the landing page you are directing to, and track progress as to which worked best.

8. Send a test to a friend or colleague and ask them if they can decipher the call to action and general point of the email within 5 seconds of receiving it. If yes, your work here is done. If not, keep trying.

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