Every business no matter how large or small should be
involved in social media, but many struggle to find the time to juggle multiple
accounts on various channels. That is where social media management tools come
in, and here is what you need to know:
You can post tweets and status updates in real
time, or schedule them for a later time and date to optimise the reach.
You can post to multiple channels at once,
saving valuable time.
You can track
activity across a variety of channels all in one place at one time, making it
easier to keep up with interactions and engagement.
Some management tools offer a certain level of
analytics to allow you measure your social media success.
Beware that different management tools will only
allow you to link with a certain amount of social networks, and some may not be
compatible with more niche networks such as Google+ and YouTube, so look into
this before making a decision on which to use.
Many companies find that because social management
tools have limits, it can be worth while using more than one management tool to
encompass your entire network of channels and make the most of all the features
available from separate tools.
Labels: hootsuite, social media management tools, social media tools, tweetdeck