5 Things to Consider to Maximise the Exposure of an Online Press Release

Online press releases differ from traditional press releases in many ways, but the most important differentiating factors come in when it comes to maximising the content exposure. 

Online releases allow for much more to be done by the creator to optimise exposure, whereas the creator is more or less helpless once a traditional release is written and sent out. Here are some of the important factors to consider to aid in maximising exposure of your online press release: 

     1.       The key is in the words – Key words and phrases play a huge part in optimising your press release, as they are what search engines will be actively seeking out. Using low to medium popularity keywords will give you a better chance of being picked up, as larger companies tend to monopolise higher popularity ones.

     2.       Throw down the anchor – Anchored text is another great way to catch the search engines eye. Make sure you keep anchored text short and sweet, and place links back to relevant pages wherever possible.

     3.       Things can only get META – META tags in the ‘behind the scenes’ area of your press release, and are another favourite of search engines. Optimise your META tags by using key words in them.

    4.       Get to the library – Article libraries are ideal places for companies to send their SEO rich content to give them a helping hand on the search engine rankings, and to get a little more exposure for their company.

    5.       Scratch a blogger’s back – Find relevant blogs and bloggers who might be willing to post your content as a guest blog, but be ready to give something in return for the favour, such as post a link on your website.

Got any more tips to share with us? Please feel free to use the comments section. We would love to hear from you!

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