Building an online community for your brand is one of the
best ways to reach your consumers and give them a voice. It makes them feel
valued and empowered, whilst giving you the ability to get to know them and
utilise that information in future product or service creation, marketing and
more. Here are the top 4 channels for building a successful online community.
1.
Facebook – The one social network where age,
geographic location, vocation and interest does not dictate who is on the
network. It has the most varied patrons of any social network, and therefore is
a great place to start when building a brand’s online community.
2.
LinkedIn – This one tends to be more useful if
your brand is of a B2B nature, as you will find most businesses, along with
their employees and owners on here.
3.
Blogs – The blogging community is an every
growing one, and many people enjoy following and commenting on blogs as much as
they enjoy social networking, meaning you can use this to encourage consumers
to voice opinions on topics relating to your brand.
4.
YouTube – Depending on what your brand offers,
YouTube can be useful for creating a community. If videos such as tutorials,
case studies, adverts, etc. are something that would work for your brand, set
up a channel on YouTube and post them on there, with encouragement for people
to comment and share.
Labels: build a brand online community, digital marketing, social media