Pay Per Click (PPC) Advertising : 5 Things You Should Consider

Pay per click (PPC) advertising is used by millions of companies worldwide, and allows you to skip the time and efforts of search engine optimization (SEO) by simply paying for your link to appear at the top of a search or on a website/blog that contains specific keywords. But there are certain things to consider before diving into the world of PPC advertising head first: 

       1.       PPC advertising allows you to set a daily and monthly budget, but beware as this budget may be used up far quicker than you expected.

       2.       PPC is a fast and effective way to get website visitors, but sales are not guaranteed.

       3.       When choosing your PPC keywords, opt for a less popular variant of a popular keyword.

       4.       Bidding on popular keywords will pit you against mega corporations with huge budgets, and some have been known to bid up to £100 per click!

       5.        Accidental clicks and fraudulent clicks could cost you your budget without any real potential for sales, a risk that you must take with PPC.

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