Things To Ask Yourself Before Dealing With
A Group Buying Site:
ü
What are my marketing objectives, and where does
group buying come into achieving these?
ü
Do I have the necessary budget?
ü
Are we ready for the high increase in demand?
Enough staff, equipment, space, products, etc.
ü Do my products and/or services fit the bill? Are
they:
-
Low cost? So a high item volume could be
offered.
-
Items with high profit margins? In order to
minimise losses.
-
Consumable? To ensure the likelihood of repeat
custom sooner rather than later.
-
Items that I can use to up-sell or cross-sell
other products or services? Potential for profit to compensate losses.
Things To Ask The Group Buying Site Before Making The Deal:
ü
What is your company’s profile and back story?
Where are you based?
ü
Are my target market a part of your company’s
demographics?
ü
What are your company’s own marketing strategies
and how do they benefit the companies involved in your site?
ü
What businesses have you worked with and in
which industry sectors? Are any of them my competitors?
ü
To the consumer, what makes you different from
other group buying sites?
ü
What are the requirements for the deal and how
much of each sale do you take?
ü
How and when is payment for sales processed?
ü
After the deal is made, do you offer any
additional post deal support?
Labels: group buying for business