LinkedIn Company Pages: Are You Getting The Most Out Of Yours?

LinkedIn is 277% more effective when it comes to lead generation in comparison with Facebook and Twitter, according to a study by HubSpot earlier this year, so why are so many companies not reaping these benefits? Because so many LinkedIn company pages are not using the correct approach or utilising the tools available. The following is a guide will give you tips and advice on how to make the most of the tools available, and show you examples of some of the best uses of these tools by UK companies. 

Company Status Updates

Less than a year old, the Status Updates feature added to the Company Pages is a lifeline, so why have hardly any companies got on board? Unlike using RSS Feeds, News Modules, etc, adding content as a company status update not only populates your page but also pops up in your followers’ news feeds, meaning your content is delivered even more directly to a relevant audience. Fresh content on your company page is the best way to encourage new followers, and keep your current followers loyal.
Trillion Fund, a UK company who provides funding for new renewable energy sources, have utilised this feature by posting regular links to news stories and their own blog posts.

linkedin company pages

Products/Services Tab
LinkedIn company pages are built to promote your company and what you offer, and that is why LinkedIn have been kind enough to let you create your very own tab for this specific purpose. The Products/Services Tab makes it easier for visitors to see a breakdown of all the products and services you offer, as well as any marketing offers you are currently running such as free trials and tester products, webinars and events, etc. But be sure to keep up to date if you include offers, so that out of date offers aren’t left to clutter the tab.

MediaCom, a marketing and advertising agency have utilised this well, as they have broken down each service they offer in great detail, and have also encouraged recommendations from people who have used the services already.

linkedin company pages

Another useful aspect of the Products/Services Tab is that you can create up to 30 distinct landing pages for target audiences. This means when your visitor clicks on your Products/Services tab they will be met with the landing page variation that best matches their profile information. That information includes company size, job role, industry, seniority and location, allowing the relevant offers, services and products to automatically reach the eyes of the best suited audience, optimizing leads.

In any competitive industry, product and service reviews and ratings can be the lifeline of a company. Having a good reputation will always go in your favour when it comes to a customer or client choosing your company’s services and products over another’s, and to have a good reputation requires recommendations.
That’s why LinkedIn offer the opportunity for people to recommend your business and give details of their experience of your company. These recommendations are made on individual items in the products/service tab, and the total number of recommendations is also displayed at the top of the page, giving your company instant viability. 
Mindshare, a global media network, have utilised this feature particularly well, already receiving 7 recommendations on their 4 services.

linkedin company pages

With so many websites seeking reviews, likes and recommendations, it’s not surprising that Companies with Products and Services on LinkedIn are struggling to get recommendations.

Have you added your business yet?