Content curation sourcing the best content
relevant to your business, and using this to build a personal, value added and
compelling new piece of content.
If done properly, content curation can be one of
the most successful and worthwhile marketing strategies at your disposal and
can benefit your business no end.
Quality is crucial. Take the time to ensure all
the original content is of high quality, as is the personalised added
information. If the content is not high quality right from the word go, the
process of content curation will not be a success.
Email marketing is one of the best ways to
implement content curation, as when put into the form of an e-newsletter it
directly reaches a relevant and interested audience.
When using content curation in blogging, use
alert tools such as Google Alerts to keep you up to date on additional
information regarding the original content, as well as giving you new topics
for future curated posts.
Online magazines allow you to reach people
outside of your email marketing database. Tools such as Paper.li, Scoop.it and
Storify all allow you to create free online magazines.
Content curation is not simply limited to
articles. Pinterest and Instagram’s growing popularity mean curation and
sharing of images and videos is ever more popular.
Labels: content curation check-list, marketing business, marketing strategy