Beware. Creating a blog for your business
and populating it with relevant and interesting content will not have an
instant return. You have to be in it for the long haul, and keep putting
optimised and engaging content out there if you expect to get any return, but
once it does catch on, it is worth all the time and efforts you put in. In
effect, you are building online real estate. The following tips will help you
optimise the return on your business blogging:
Search engine optimisation is key in getting your blog seen,
and most importantly seen by a relevant and interested audience. SEO is the
largest part of the blogging battle, but once you get it right, the return is
worthwhile. Most people opt to use just one keyword in their attempts to rank
in Google and other search engines. However, an approach that is underestimated
but all the more effective is to research the one main keyword, and pick out
variations of this word with lower competition in the SEO ranking stakes to
also be included in the blog post.
Yes, you will originally have the article written for your
business blog. But putting it solely on your blog will not generate nearly
enough traffic. Make use of free traffic generating resources across the web,
such as article directories, social media channels, or build a page on popular ‘How
To’ sites such as HubPages and Squidoo, and post the articles to them too. More
platforms equal more traffic.
The main focus of your business blogging strategies
should be encouraging visitors to put their email address and/or contact
details into a lead capture page. This allows you to follow up leads with an auto
responder email sequence, build relationships with potential customers, and eventually
turn them into actual customers, even if they don’t purchase anything on the
Variety is the Spice of Life
Don’t stick to what everyone else is doing or telling you is
‘the new sure fire method’ when it comes to trying to rank high in Google. The
Google algorithm constantly changes, so keep things mixed up if you want to
keep up. Don’t stick to one particular blog post length, or always put keywords
in the title, and likewise don’t always avoid these particular techniques.
Quantity and variety are as important as quality, so write a variety blog posts
that are a variety of lengths and styles on all different topics, and just keep
getting them out there on all manner of platforms.
Try to keep blogging at least every other day if not every single day, even if
it’s just a short and sweet news update about your business, and don’t be
overly worried if you aren’t getting instant high rankings and sales. The
practices detailed above need constant effort and patience for them to work,
and when they do, you will be glad you stuck at it!
Labels: blogging, blogging tips, business blogging, marketing tips