Quick Response (QR) codes are a great way of connecting
offline marketing to online marketing.
advertising is in decline and when you’re reading an advert, looking at a
product and need more information, a QR code is the ideal way to drive shoppers
to a website, telephone number or address. QR codes are being adopted by more
people and the increase in smartphones makes them more accessible.
They can be used on
- Business cards
- Magazine adverts (L’Oreal does this a lot)
- Posters and billboards
- Product info
- In store information
- At museums, visitor sites
- Estate agents to advertise property to a link direct to the house
- Holiday ads that link direct to the offer
Where to get your Personalised QR codes
http://qrcodes4u.com fee paid service from £69.00 per code
Microsoft has created ‘Tag’ (2012), its own version of a different
QR code (which it calls a Tag) and can create a Near Field Communication tag,
barcode or mobile code. It’s free and trackable. See ‘What is Tag?’ Microsoft
If you want a traditional code try
sells your own QR code as a t-shirt, mug and business card!
Labels: personalised QR codes, QR codes