Location Based Marketing tools, the essentials on Gowalla and Foursquare

Much has been written about Location Based Marketing tools, and it’s fair to say that many people still aren’t aware of what’s there. This post looks at the essentials on Gowalla and Foursquare.

What are these location based tools?
Gowalla - positioned as a social version of lonely planet, a travel guide written by your friends.

Foursquare - mash-up between an online loyalty card and geo-social networking tool.

How do they work?

Users access these Location Based Marketing tools from their smartphone. On arrival at a destination, they 'check in'.



More info

Other posts on Gowalla

Other posts on Foursquare



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