Today sees the re-launch of The IT Job Board website, the UK’s biggest IT specialist job board.
As a company which focuses on putting its candidates at the core of its business, the decision to re-brand was off the back of the newly formed candidate test lab. The company used the test lab forum to run a number of usability and focus groups. The fresh design includes a new look logo with a magnifying glass marque, new colour pallet and typography. The new strapline is ‘your search made simple’ which stays true to the needs of IT professionals.
Commenting on the re-brand, Jamie Bowler, Head of Marketing at The IT Job Board, said: “The fresh and contemporary re-brand signals a new phase in the growth of the business, and will be rolled out across all communications over the coming weeks and months.
“The tagline ‘your search made simple’ underpins our product strategy around delivering an even more compelling and straightforward candidate experience, and reinforces the fact that we are a specialist website for IT professionals. We have listened to our candidates and acted upon their needs”
The IT Job Board has unveiled its new brand in the UK, which will soon be rolled out across the company’s international sites – in Germany, Holland and Belgium.
Labels: IT Job Board