The key issue with all social media is that it’s about scale, illustrated in these two slides from David Parfect's presentation:
In the UK there are around 29 million active users of Facebook. These are people who log onto Facebook at least once a month. Of these, 10 million are mobile users – who says you can’t use Facebook at work?
The daily reach is 14 million in the UK, that’s a bigger audience than the first episode of the X-Factor and more than those watching the 2010 World Cup Final in South Africa.
New product development: Vitamin Water sought opinions from fans on their US Facebook page to develop a new favour developed
New product opportunities: Facebook supports many applications and one, Farmville, has over 80 million users.
Facebook Deals: Generating real results. Alton Towers used Facebook Deals to drive 5000 people in the UK to its doors, as a test.
What’s the future for Facebook and Social Media?
Labels: facebook, facebook for business, social, social media graphics