The Direct Marketing Association’s Digital Tracker published in May 2010 shows that:
- 60% of the 1,800+ consumers that took part in the study preferred receiving emails that contained money off, followed by 18% who liked free delivery.
- The top three industries that consumers believe are good at promotion are travel and tourism, retail and food with Tesco being the best brand at emailing.
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Labels: digital tracker, direct marketing association, dma, emails