Custom landing pages on Facebook

I've noticed some companies are assigning a tab as their welcome on their Facebook page - how do I do this?

The idea of using a custom tab as a landing page for new visitors is to explain to them the purpose of your Facebook page and why they should 'like' it.

This is simple to do:
This facility was removed sometime ago by Facebook and there was a lot of complaints on the Developer Forum. This was consequently changed back again very quickly!

Facebook was only going to provide the facility to those with 10,000+ fans  or "the page admin must work with their ads account manager"

The post was on the Facebook developer's forum on 19th May 2010 and read:

Hello all,

We apologize for not messaging this earlier. Facebook recently made a change requiring that Pages be authenticated before enabling the ability to set a landing tab beyond Wall or Info. To be eligible for authentication, a Page must have greater than 10k fans or the Page admin must work with their ads account manager. If you are already working with an account representative, please contact that representative to begin the authentication process. If you do not work with an account representative, you can use this contact form to inquire about working with an account representative.

Also, for advertisers who don’t have a representative or 10k fans, and want to run ads and land users on a specific tab, you can still do so with standard Facebook ads by making their Destination URL as the URL incl. your tab. Unfortunately, this currently will not work with "Fan" ads. Thanks, Matt Trainer

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