The Times 100

The Times 100 is a good source of information for marketing students and lecturers. It provides:

Case studies
Revision theory
Quizzes

The Times 100 can be found on Twitter so you can be alerted when new material is available on the website www.twitter.com/thetimes100 or you can sign up to receive details by email.

Here are a few of the case studies

Asos - the product life cycle and online fashion http://www.thetimes100.co.uk/case-study--the-product-life-cycle-online-fashion--134-364-1.php
Ikea - SWOT analysis and sustainable business planning http://www.thetimes100.co.uk/case-study--swot-analysis-sustainable-business-planning--110-368-1.php
Parcelforce - using the marketing mix to drive change http://www.thetimes100.co.uk/case-study--using-marketing-mix-to-drive-change--133-374-1.php

Labels: times 100