Compare the marketing meerkat

This is a great marketing case study for all marketing students. When faced with a plethora of identical and not exciting offers, the agency VCCP created a distinct personality with the meerkat, Aleksandr Orlov. This imaginary character has 35,146 Followers on Twitter, has been added to 1,128 Twitter lists and 672,192 Facebook fans. As an advertising vehicle, the ad works. We feel a key ingredient in this advertising is due to the use of social media like Twitter and Facebook. It has all the right viral qualities:

Are you a fan or follower of Aleksandr? Have you looked at the mother website as a result? Do let us know!

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