Quick Win Digital Marketing

• Digital Essentials: An introduction to digital marketing techniques and tools (Twitter, Facebook, LinkedIn, etc) and how your business can use them.
• Digital Toolbox: Practical advice on how to do specific things using digital applications.
• Digital Marketing: How you can use digital marketing techniques and tools to promote your business / products / services.
• Branding Online: A critical topic for businesses of all sizes.
• Managing, Measuring and Making Money Online: Where it all comes together.

In addition, using the grid in the Contents, you can search for questions and answers across a range of topics, including:

• Blogs / microblogs.
• Email.
• Mobile.
• Photo / audio / video.
• Social media.
• Surveys.
• Web.

Finally, an Appendix gives the URLs of the many websites referenced throughout the book.

Our clients often ask us `what is Twitter and how do I use it?', `can digital marketing make us money?' or `how can it help us to find new customers?'. This book is easy to use, answers your top 100 questions on digital marketing, provides examples of how companies are using digital marketing and gives you tips and techniques on how to use it.

Use the book as a reference to find answers to your digital marketing questions. Quick Win Digital Marketing will tell you what digital marketing is, what is available, what it can be used for, how to get started and how to use it to its full potential. It's also useful if you want to:

• Achieve an online presence
• Know how it can help you make money
• Promote yourself / your products / your services
• Build an online network
• Carry out research online
• Connect with your target audience

As the economy has evolved in the last year, many people are seeking instant answers - or quick wins - which is the way the book was designed. It follows a logical format, with plenty of practical hints and tips and checklists.

About the Authors

ANNMARIE HANLON is a Fellow of the Chartered Institute of Marketing and a member of the Marketing Institute of Ireland. She is the Consultancy Director of Evonomie an independent marketing company that specialises in providing expert, impartial marketing advice to clients working in business-to-business service industries.

Over the last 20 years she has worked with many companies to evaluate projects, carry out formative and summative evaluations, conduct research into new markets, gather primary research to establish future opportunities, develop marketing strategies, create practical action plans and deliver marketing workshops in Ireland and the UK.

A languages graduate, Annmarie has experience working in Europe and the Far East.

JOANNA AKINS is a Chartered Marketer and a member of the Chartered Institute of Marketing. She is an Associate at Evonomie and has significant experience in marketing research.

Joanna previously ran the business information library for Tarmac, a leading building materials company, delivering a research and enquiry service providing market and economic information to the Group worldwide. She was also a researcher for the corporate finance team at Grant Thornton, providing company acquisition search services involving matching buyers with companies.

She has direct experience of selling online and ran her own ecommerce store selling video games consoles and accessories worldwide.

Quick Win Digital Marketing is published by Oak Tree Press and is available to pre-order at Amazon.

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