Consumer Market Monitor

The Marketing Institute of Ireland in collaboration with the UCD Smurfit Graduate Business School have launched The Consumer Market Monitor. Designed to track key indicators of confidence and activity in the Irish consumer market as a resource for marketers and the wider business community. Sources of info come from the Central Statistics Office (CSO), Central Bank, the European Commission, and other secondary sources. It starts by reviewing consumer confidence which has a key influence on the level of spending in the market. It then reviews consumer expectations with regard to future purchases of big ticket items including houses, cars and home improvements. This is followed by a review of actual spending, saving, and borrowing of various types. It then provides information on retail spending in total and for several major product categories. Want to know more? It is published on the MII website and will be updated every quarter.

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