Bluetooth in cinemas

All Odeon cinemas will be equipped with Bluetooth over the next two months to deliver content, vouchers and promotions to cinemagoers. Cinema advertising agency Digital Cinema Media (DCM) has appointed mobile marketing agency Bluepod Media to provide the technology, following research that found 65% of 15-24-year-old cinema goers would download content to their phone.DCM expects to deliver more than 163,000 downloads a month, adding value for existing advertisers such as Fiver, Warner, Xbox and Yahoo.

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