Searching for newness

We’re conducting research into a new product idea and I’ve heard that I can see what’s current and what people are searching for. How do I do this? Google search has a space where this happens – see http://google.com/insights/search/# And as they say “With Google Insights for Search, you can compare search volume patterns across specific regions, categories, and time frames”. You can filter the responses by time, location and category.

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