The Irish Direct Marketing Association and An Post have produced a guide to help companies reduce their carbon footprint when it comes to mailings.
There are 6 steps to reducing your carbon footprint if you're involved in marketing and mailing to clients or customers:
1 - Focus on the target; cleaner lists
2 - Less packaging
3 - Use recycled paper
4 - Explore new printing techniques; veg oils etc
5 - Let customers know
6 - Join the 'take a leaf' campaignLabels: An Post, carbon footprint, IDMA