Reducing carbon footprints

The Irish Direct Marketing Association and An Post have produced a guide to help companies reduce their carbon footprint when it comes to mailings. There are 6 steps to reducing your carbon footprint if you're involved in marketing and mailing to clients or customers: 1 - Focus on the target; cleaner lists 2 - Less packaging 3 - Use recycled paper 4 - Explore new printing techniques; veg oils etc 5 - Let customers know 6 - Join the 'take a leaf' campaign

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