We’re looking at launching a new B2B service. Any tips? Before a big launch, it is a good idea to pilot the service with a few existing clients. This gives you the opportunity to
Pilots are a useful way to prepare for a bigger launch too. It means you have clients as soon as the service is launched which is a powerful message to communicate to any clients who are in the ‘not sure’ whether or not to buy category.
Labels: new product launch