What is marketing?

Marketing is many things to many people. There are many definitions of marketing and many people are confused by the term. Does it mean advertising or brochures or is it about websites? The official Chartered Institute of Marketing’s definition of marketing is 'Marketing is the management process responsible for identifying, anticipating and satisfying consumer requirements profitably.' It’s really about finding out what your clients need and delivering it to them. Matching your assets to your clients’ needs.

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